Cloone Platform | Why is Responsive Web Design(RWD) important?
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Why is Responsive Web Design(RWD) important?

08 Aug Why is Responsive Web Design(RWD) important?

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When visitors view your website, it is as if they virtually walked into your physical store Everything is available online, but they have to squeeze their eyes to read or scroll horizontally to read from their smart phone.

In less than one minute, visitors decide that they want to buy products from your competitor because of their user-friendly website.

User experience has been the priority when designing a bespoke website that will retain the customer attention. And one of the factors is to make it highly readable, visually comfortable for viewing and the emergence of Responsive Web Design (RWD) did just that.

According to Malaysia Digital Association, 47% of Malaysians access website from their mobile phone. iPay88 predicted that sooner or later the number of smart phone users could easily surpass the number of laptop/desktop user. The statistic means something. If your website is not mobile-friendly, the chances are you might lose a lot of potential opportunities.

Responsive Web Design provides extra advantages to your online website. Here are the reasons.

1. Adapt to multiple devices User-friendly viewing

Having a RWD site means your website interface can be adjust according to the devices use. Whether it is hand phone, tablet , laptop, (or) large-screen desktop, RWD site would display itself perfectly , making the text readable without the need to zoom in and no horizontal scrolling.

2. Mobile usage is on the rise.

Having a RWD site means your website interface can be adjust according to the devices use. Whether it is hand phone, tablet , laptop, (or) large-screen desktop, RWD site would display itself perfectly , making the text readable without the need to zoom in and no horizontal scrolling.

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3. Responsive site improved SEO ranking

One of the factors to rank higher in Google search engine is to have a mobile friendly website. Google search algorithm prioritize website with optimized viewing portable devices. When your website is RWD, then your website will perform better than those which are not responsive design. If you consider mobile penetration is as critical as computer penetration which statistic has shown, then there is no reason not to employ responsive web design.

4. Social media penetration increases mobile users.

According to wearsocial.sg, 56% of online mobile users browse mainly on social media through their phone. When social media penetration increases, the brands navigate their potential customers to company website, which mostly they will view it through their handy portable devices. Successful branding is when we keep along with people’s browsing experience, hence you will find your website attract more viewership when you turn them into Responsive Web Design (RWD).

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